What is Digital Signage Experts?
DSE is a business that has been created based on our years of experience in the digital signage world. It gives users the necessary tools to properly select materials, to create specific contents, and to easily and effectively control their systems without having to dedicate time or their own resources, such as specialized staff required to manage complex software, or content and campaign creators.
Our design and development process
Our working method at DSE aims to offer all the help you need to take full advantage of your digital signage products.
CONSULTING SERVICES
A previous study of your business’ needs and objectives is vital for the success of an effective system. We will join our efforts and ideas with yours so that we can define the objective of your digital signage system, and we will suggest how, when, and what each screen should show.
CAMPAIGNS AND CONTENTS DESIGN
Together with your communication or marketing department if you have one – if you do not, we can also provide the service – we will study your case particularly in order to create the most attractive and personalized contents for the campaigns that have previously been studied.
CONTENT MANAGEMENT
We will find the easiest way for you to have total control over the contents, their frequency of display, and their real-time updates. You will be able to control all the parameters of your tailored system from your mobile phone. You will learn to handle all of this in 5 minutes.
IMPLEMENTATION AND SETTING UP
Once your digital signage project has been completed, we will set it up and make sure that everything works perfectly. From then on, you decide whether you take over full control or you want us to continue helping you.
We design and develop for you
HEALTHCARE AND WELLBEING
BARS AND RESTAURANTS
SHOPS
BUSINESSES
EVENTS
SPORTS
ADMINISTRATIONS
MUSEUMS
HOSPITALITY
EDUCATION
Case study
Advice, safety, and prevention regulations against Covid-19
Two examples of digital signage systems oriented at providing information about compulsory safety and hygiene rules inside the establishment.
DIGITAL NOTICE BOARDS
The idea is to facilitate the use and enhance the features of your typical notice boards where anybody could pin an ad.
Nowadays, technology allows us to improve this system by implementing digital signage solutions which give us control over what is published. Each user can also post their ads in an orderly manner through a digital device, as well as determine their “expiration dates” or catalogue them in an interactive panel.
Tell us your idea and we will make it happen.
VIDEOWALLS
When normal monitors do not cover all the surface, we need to use VIDEOWALL systems that allow us to join several screens with very thin frames to show a single content or image.
The owner of this solution usually faces 2 problems. The first one would be the dimensions of the system, which do not always respect video standards and need specific contents to efficiently fill the whole surface of the screen without leaving black bars or chopping effects. The second one would be synchronizing the contents in real time if we want a high-resolution display. This means that we can reduce the cost through the use of a single player that divides its resolution among all the screens, or we can use one player per screen, which increases the cost but also the quality and resolution of the contents. However, using several players usually results in content-synchronization problems that we can solve.
Tell us your idea and we will make it happen.
SEGMENTED DIGITAL SIGNAGE
It is the most popular type in the advertising business. Knowing the approximate age and gender of the person who is watching the screen in a non-invasive way allows us to deliver targeted messages based on those two parameters.
For example, if the viewer is a 60 to 70-year-old male, it would be worthless to show him a women’s lingerie ad -unless we want to try to retain new customers due to the quality of the contents. It would be much more effective to show an ad for men’s clothing, luxury cars or men’s perfume.
With our system, you only have to choose which ads or contents should be shown for those parameters. Advertisers will most likely be grateful for the effectiveness with which their message is delivered to their target audience.
Tell us your idea and we will make it happen.
INTERACTIVE DIGITAL SIGNAGE
At Digital Signage Experts we believe that the word “interactive” does not limit its scope to a touchscreen that has been more or less well programmed.
To us it means a whole world of possibilities, as we can integrate any type of sensor (humidity, brightness, temperature, tactile, pressure, audio, etc.) so that our contents can “intelligently” react to their environment.
The possibilities are multiplied when we make customized drivers and can feed off almost any data coming from the Internet or personal systems in real time.
These systems become very efficient and cost-effective since many people witness how a digital signage project is not a screen that merely spits out information (pictures, texts, videos), but a “live” system that reacts to its environment.
Tell us your idea and we will make it happen.
CUSTOMIZED DEVELOPMENT
At Digital Signage Experts we know that many businesses look for differentiation even in the way they communicate, entertain or call the attention of their clients.
Thus, through our consulting service, we can advise you on the best way to send your message stemming from our knowledge of new technologies and our ability to integrate software with third-party hardware. All of this is done based on the objectives set by your business.
From our long trajectory in this market, we have confirmed that many times, a powerful system can be designed without the need of the biggest screen in the market or the most developed player.
We have taken the interactivity of our systems to the next level with few resources and a lot of imagination.
Tell us your idea and we will make it happen.
